Connoisseurs

Since we have moved to Fayetteville, we are amazed at how the junk mail producers have found us up here. In today's mail, John received a free year reservation card from a magazine called Robb Report, subtitled "for the luxury lifestyle" for a mere $65, $153 off the newstand price. This is very interesting, considering we are doing anything but pursuing a "luxury lifestyle" up here at the USCWM. Better check that target market, Robb.

It clearly states "It's a state of mind. A way of life. An attitude. It's nothing but the best." The little enclosure for hesitant recipients--they all have these, I know; I was a marketing major--says "Why you?" They think John is "someone with sophistication, style, and a self-assured sense of the finer things in life" (meaning yachts, Chateau Haut-Brion 2002, Matasa cigars, Patek Philippe Swiss watches, Lamborghini's $1.5 million Super Coupe,...). They think John is "a connoisseur of life's rewards". That one hit me--if they only knew what a connoisseur he is, well versed on the glories yet to be revealed. He knows exactly where life's rewards are and I'm guessing they're not found in the pages of Robb Report.